Skip to main content

Our award-winning doctors and staff are fully committed to your experience at our clinic.

Dr. W. Brent Hall, O.D.

Upon completion of his degree in 1990 at Southern College of Optometry in Memphis, Tennessee, Dr. Hall returned home to Pine Bluff to practice Optometry. Dr. Hall is a second-generation optometrist. He is a 1984 graduate of Pine Bluff High School and attended the University of Central Arkansas before entering Optometry school. He received a Bachelor of Science degree in Physics while in Optometry school.

Dr. Hall’s primary objective is to provide first-rate visual health care to all of his patients. Dr. Hall continues to advance his knowledge of Optometry by regularly attending continuing education classes and seminars. Dr Hall is a member of the Arkansas Optometric Association and the American Optometric Association.

Dr. Hall is married to Pam and they have one son Grant. He is an active member of New Life Church in Little Rock. He enjoys outdoor sports such as boating, camping, and Razorback football!

Dr Hall
Dr Covington

Dr. Tifton Covington, O.D.

Dr. Covington joined Hall Eyecare Associates in June 2015. Dr. Covington has been practicing Optometry for 25 years. Dr. Covington graduated from Midwestern University in Wichita Falls, TX. He received his doctor of Optometry degree from Southern College of Optometry in Memphis, Tennessee.

He enjoys family activities such as boating and water sports. He is married to Cheryl and they have three children Grace Ann, Connor, and Sydney.

Dr. Beatrice Reed, O.D.

Dr. Reed is an Optometric Physician with experience in several modes of practice including private practice, the Department of Defense, and the Veterans Health Administration. She graduated with honors from University Of Missouri St Louis – School Of Optometry in 1989. Dr. Reed is an active member of the Arkansas Optometric Association and the American Optometric Association. She has served in many positions, including the Arkansas Eye and Vision Commission for School Age Children, Vision Consultant for Arkansas Medicaid and a grant writer and Program Director for KIDS (Keeping Injuries Down in Sports). Dr. Reed was recently appointed by Governor Asa Hutchinson to the Arkansas State Board of Optometry. She has 30 years of experience in the practice of Therapeutic Optometry.

B Reed Pic 1

Untitled design 14


Office Manager

Christie has been with Hall Eyecare Associates since 1994. Christie is instrumental in all aspects of the office. Christie manages and supervises all insurance claims and billing as well as the front office staff.

14149 10151084245057127 1613334489 n


Accounts Payable Manager

Pam has been married to Dr. Hall for 29 years. She is a 1979 graduate of Pine Bluff High School. She received her BSE in Business Education from “THE” University of Arkansas at Fayetteville. Go Hogs! Pam is a former Business Education teacher and cheerleader sponsor at Pine Bluff High School. She manages the accounts payable and payroll section of the practice. She and Dr. Hall have one son, Grant.

Grant Vision Therapist


Optical Manager

Grant is the only son of Dr. Hall. He began working as a vision therapist at Hall Eyecare in 2014. Shortly after, Grant began managing the optical dispensary. He consults with patients on frame and lens options, cuts lenses, and maintains the optical inventory. Grant has a degree in Business Management from UALR.